Small tips on internet: Optimizing for the Correct KeywordsYou should develop a list of keyword phrases, following the tips on this page, for each page that you optimize for the search engines.Optimizing Your Page CopyAdd additional copy filled pages to your site. For example, how-to articles, tips or tutorials. These types of content pages not only help you in the search engines, but many other sites will link to them too.Meta keywords tipsDon't forget plurals. For example, a travel site might have both "caribbean vacation" and "caribbean vacations" in their keyword meta tag to make sure they show up in both searches.Optimizing for the Correct KeywordsThink "specific keyword phrases" not "keywords". Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic, since it is more highly targeted, should also be much higher quality too!Optimizing for the Correct KeywordsTry to think like your target audience. What would they search for when looking for the page you are optimizing? It is very easy to fall in the trap of coming up with a short list of what YOU would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours.Optimizing Your Title TagEach page of your site should have it's own title tag with it's own keywords that related to the page that it appears on.Optimizing Heading TagsTry to include your most important keyword phrases in heading tags on your page if you can. |